Lana’s Lighthouse: Branding
Lana’s Lighthouse is a personal and heartfelt brand inspired by calm seas, glowing moonlight, and the warmth of home. Created as a boutique shop identity for handmade and whimsical goods, the visual system reflects both the guiding light of a lighthouse and the gentle, ethereal energy of its founder’s creative spirit.
Find Your Glow
The brand’s story originates from two sources of inspiration: Lana, the artist’s beloved dog, and her mother’s lifelong love of lighthouses, symbols of guidance, warmth, and hope. Together, these elements evolved into a brand that celebrates light in all forms, from moonlit reflections to the inner glow of creativity and care.
The tagline “Find Your Glow” captures this spirit, encouraging every visitor to embrace authenticity, beauty, and brightness in their own journey.
Concept
The design aesthetic combines ethereal elegance with handmade warmth.
Primary Color Palette: Soft lavender (#b498c8), accented by lighter and darker hues, evoke ethereal moonlight, calm seas, and creativity at dusk.
Typography:
Primary Typeface: Didot Regular to convey refinement and timeless elegance.
Secondary Typeface: Poppins Light to add a light, modern touch.
Logo Design: The logo integrates a lighthouse motif with subtle, flowing curves that suggest light beams and water movement, balancing structure and serenity.
Visual Identity
Mood & Inspiration
The overall look was inspired by celestial imagery, candlelight reflections, and watercolor textures, creating a dreamy atmosphere that feels magical yet sincere. This branding system is designed to feel like a glow from within, perfect for products that are personal, creative, and full of heart.
From Brand to Social Presence
Once the core visual identity was established, the next phase focused on bringing the brand to life through social media design and storytelling. Each post was developed to echo the same softness and glow found in the brand palette and typography, using natural textures, gentle gradients, and thoughtful copy to reinforce the brand’s calming tone. Content themes centered around creativity, self-reflection, and inspiration, allowing followers to connect emotionally with the brand’s message while maintaining visual consistency across all platforms.
