I created a complete event package with promotional materials for design practice. When I started this task, I wasn’t sure what type of event I wanted to use. So I scrolled through endless lists of local events and non-local events.

Driving home from work, I noticed a new little store in the shopping strip along the service road. At first, I thought it was an antique or knick-knack store because of its name (Enchantments and Oddities), and the sign has what looks like a sailboat from the road.

First impressions are everything. People make snap decisions based on first impressions all the time. For marketing, these first impressions could make or break your product’s success.

Early printers and type founders created specimen sheets to showcase their typographical options for customers. These sheets showcased each letter, number, and special character available in particular fonts, as well as oblique and bold variants.

Branding, but not the cow kind. Company branding is an incredibly undervalued endeavor, but we all know the most reputable brands: the golden arches, the Nike swoosh (I did an entire paper on the development of the swoosh in high school), and Apple.

For some practice with web coding, I wanted to manipulate a pre-programmed template. So, I used one of the many templates available on the W3 Schools website: the "Nature Portfolio Template."

Search Engine Optimization (SEO) is the practice of making web pages rank higher in search engine results to increase website traffic. SEO analyzes the algorithms that control search engine behavior, what people are searching, and the search terms used.

Adding functionality to your website is a great way to make it unique and give it some personality. There are several widgets available on sites like WordPress that make enhancing your website quick and easy.

You've made a blog, your first online business, or a webpage for your local basket-weaving group, but how do you get people to your website? Aside from working out your site's quirks like mobile accessibility and quality content, you need to spend as much time promoting your content as creating it.

Responsive web design is a graphic user interface (GUI) design approach that allows web pages to render content that adapts for device display size. Sites that employ responsive web design adjust the site layout to the browser's viewing size with proportion-based grids, flexible images, and media queries.

Infinite variables go into web design, but user experience is king when it comes to creating the perfect website. Every web visitor has a variety of sites to choose from, so your website must be above par to keep their rapt attention.

Code is an algorithm to convert data into another form for transmission through a communication channel or storage in a storage medium. Encoding converts data into computer-implementable code, and decoding reverts the code to its original information.

HyperText Markup Language (HTML) is the standard markup language for web-displayed documents. Programmers initially created HTML to share documents across the web but soon started making more visually appealing web documents.

There are a few ways to handle website development: Content Management Systems, hand-coding, or HTML editors. If you're anything like me, you probably don't know what I just said, so let's go through it together.

In a previous post, I talked about the elements that make a website successful or ineffective. As an example of an ineffective site, I used a local chiropractic clinic: Elite Performance and Rehabilitation. Here, I'd like to dig deeper into making this particular site more successful by starting from scratch.

Today, we have access to a website for everything. I sought to find out if all websites are created equal. The best websites aren't always the fanciest, but they have some distinct qualities. Here are some tips and tricks for designing great, user-friendly websites. 

Nineteen posts later, it's time to start personalizing this blog. Since there wasn't a blog logo, I made my own: a simple cursive font with a feather pen at the end.

"Content is king, but context is god," says Gary Vaynerchuk in Jab, Jab, Jab, Right Hook. Throughout his chapter on creating great content with compelling stories, he argues that the most crucial part of making effective content is designing content to fit each marketing platform's context.

Writing can be a tricky craft. For most, there lies a delicate balance between staying authentic and inspiring an audience. In On Writing Well, William Zinsser starts his introduction by acknowledging the purpose of a writer is to say something other people will want to read.

As social media becomes more prominent in our daily lives, we become increasingly aware of our status in the eyes of others. This can be especially daunting to more influenceable demographics, such as young teenagers.